DotMobi domain names were made available for public registration on September 26, 2006. Although introduced quite recently, .mobi has already made headlines with several domain sales in the hundred-thousand-dollar range, including Flowers.mobi,[4] Sportsbook.mobi,[5] and Fun.mobi.[6] It has also had its share of criticism due to allegedly breaking the principles of device independence[7]. Providing content tailored to particular devices can be done by other means than a specific TLD, such as using hostnames within an existing domain, HTTP content negotiation, cascading style sheets, or other forms of adaptation.
dotMobi engaged with the W3C Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. The practices outlined a number of ways to achieve good user experiences on mobile Web-enabled devices, and recognized several methods of implementing these practices